Upcoming Workshops
These two six-week workshops are designed to be taken together as a 12-week workshop.
This helps to build consistency and camaraderie with your cohort and build on your skills week after week.
Six-Week Video Foundations Workshop
Next workshop kicks off Wednesday, June 14th at 11am PT / 2pm ET, meeting each Wednesday at that time for 60-minutes via Zoom. So the full 12-week workshop will take us straight through summer and wrap on Wednesday, August 30th!
So... what's in store for the six weeks?
Week 1: Building Comfort & Confidence on Camera
👀 The importance of eye contact and smiling
😬 Strategies to calm your nerves
🖥 Tools for recording and sharing videos
✅ Homework: Practice recording (and sharing!) your first video – your passions and interests
Week 2: Simplifying the Technical
🎤 Ensuring you’ve got great audio
☀ Finding your best light
🌇 A look at your camera, framing and background
✅ Homework: Send a gratitude video and purchase any necessary equipment
Week 3: Storytelling Strategies
✍️ Five key ways to create valuable and engaging content
🗣 Breakout groups to practice your hook and call-to-action
👏 Review last week's homework with live coaching and feedback
✅ Homework: Outline your next three videos using these strategies and record at least one
Week 4: Editing Together
🎯 Bring your most recent video and assets and we'll edit it all together live
🙌 How to easily take your editing to the next level
🔇 The importance of adding captions
✅ Homework: Create a listicle-style video on a topic important to your target audience
Week 5: A Change of Scenery
👩💼 Bringing personality to your videos and marketing
🏡 Mixing up the location and angles to keep it fresh
🏞 Indoor vs. outdoor videos: equipment and considerations
✅ Homework: Record your next video or re-record a prior video
Week 6: Creating Your Content Plan
🗓 Three easy ways to fill your (provided!) content calendar
🌱 Deciding how you’ll use video in your business
🎉 FAQs and wrap up
✅ Homework: Complete your content plan for the next 12-months and record at least one new video using all strategies to date
Six-Week Video Marketing Workshop
So... what's in store for these six weeks?
Week 1: The Low-Hanging Fruit
🍒 Easy ways to start leveraging video in your marketing
🛠️ Tools that make video creation and distribution easy
🥅 Setting your goals for video in your business
✅ Homework: Execute at least one strategy in the next week
Week 2: Your About Video + Adding Music
🤩 Outlining an effective About video to boost your brand and business
🎶 When and how to use music in your videos
🤝 Adding video to your LinkedIn profile image
✅ Homework: Record your About video
Week 3: Leveraging Your Video and Marketing Efforts
🔥 How and why you should build a video-first marketing strategy
🙅🏼♀️ Why you should rarely share a video only once
🔎 Researching the topics (and language!) most relevant to your target audience
✅ Homework: Find ten relevant topics and record a video for one
Week 4: Thumbnails and Social Posting
🏆 Creating thumbnails that entice people to watch your video
💬 How to write compelling social media copy to accompany your videos
🚀 Best practices for posting videos to social - including captions!
✅ Homework: Create your thumbnail template and post a video or snippet to social
Week 5: Your YouTube Channel Pt. 1
✨ Why you should have a YouTube channel
▶️ Your name, handle, photo and banner image
🙌 Outlining your welcome video and call-to-action
✅ Homework: Record your Channel's welcome video
Week 6: Your YouTube Channel Pt. 2
🎯 YouTube best practices: titles, descriptions, chapters, SEO, etc.
📈 What analytics to look at: pre- and post-video creation
😎 Outlining your first/best YouTube video!
🎉 FAQs and wrap up
✅ Homework: Record and post your first (or newest!) YouTube video
Details
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Maximum of 10 people in each workshop to ensure you get personal coaching
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Anyone in financial advice or financial planning or that works with advisors and planners is welcome
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All communication is done via a private Slack group
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No knowledge or equipment is needed. You'll get personal recommendations if you'd like to upgrade.
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Must be open to having some fun and trying things outside your comfort zone!
Pricing
$1,875 for the 12-weeks, which includes:
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🔥 Three professionally edited videos, up to 3 minutes (within one month of the workshop ending). A $520 value, plus ongoing access to our editing services with no additional setup fees.
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12-weeks of personal coaching, including anytime access to Katie via Slack. A $4,200 value.
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